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Social Media Strategist

Website Lilac Infotech Pvt. Ltd.

Job description

We are looking for a qualified Social media strategist to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness. As a Social media strategist, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team.

Key Responsibilities

  • The role would be to ideate, works on the strategy across various departments (creative, media, tech) and ensure innovation is at the helm of the campaign.
  • Understood the client’s need/problems related to Digital Media (Fb, Instagram, LinkedIn,
  • Twitter and provide creative inputs to the clients
  • Sharing creative input on ideas and campaigns by having primary experience in managing & interacting with online consumer brands.
  • Monitor industry trends, and competitor offerings to identify the potential business routes and improve current offerings to the clients.
  • Should be tech-savvy and should have a good understanding of creativity, digital media (how to read and analyze media reports and plans), social media & tech.
  • Working systematically and in an organized manner on the campaigns helping to identify and solve business challenges.
  • To create a content strategy, content creation and overlooking multiple platforms like Instagram, Facebook, Sharechat, etc.
  • Conducting research & gathering relevant inputs to develop interactive content development.
  • Creating an innovative buzz around the brand, its product promotions, launches and brand-sponsored events.
  • Utilize Analytics to analyze and monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations and engagements, leads and conversions.

Technical Skills Requisite

  • Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with the latest industry trends, marketing campaigns
  • Excellent oral and written communication, presentation, analytical & collaborative skills
  • Highly organized to be able to handle multiple deadline-driven campaigns/projects and workflows
  • Proficiency in the usage of Creator Studio, Hootsuite etc.
  • Excellent soft skills and ability to interact with clients for briefings, pitches, and feedback sessions.
  • Time Management – there will be a lot of deadlines to be met!
  • Creative and out-of-the-box thinking to be able to plan and execute innovative brand communication ideas.

Qualification Requisite

  • 1-3 years relevant experience
  • Post Graduate, Graduate or holder of UGC-approved Diploma in Mass Media / Marketing
  • Communication / Advertising or equivalent
  • Google Ad certification and Facebook Ad certification will be added bonuses.

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