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Digital Marketing Specialist

Lithos Technosoft Pvt Ltd

We are seeking a highly motivated and creative Google Ads Expert with at least 1-2 years of experience to join our team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. This role requires a strong understanding of various digital marketing channels, including social media, SEO, and content marketing. Responsibilities

  • Proven experience in managing and optimizing Google Ads campaigns.
  • Strong understanding of digital advertising concepts, including keyword research, ad creation, bidding strategies, and performance tracking.
  • Develop and execute effective SEO strategies to improve organic rankings, increase website traffic, and enhance overall online presence.
  • Strong understanding of content strategies and market practices.
  • Create engaging and high-converting content for digital channels including website, blog, social media, and email.
  • Optimize content for the website and social media platforms.
  • Monitor and analyze campaign performance metrics using tools like google Analytics and provide actionable insights and recommendations.
  • Stay updated on industry trends and best practices in digital marketing to continuously improve campaign performance.


  • Proficiency in digital marketing tools and platforms.
  • Google ads knowledge (Including experience in live campaigns and it’s optimization).
  • Knowledge in Google Analytics g4
  • SEO content writing, link building, on-page and off-page SEO.
  • Handling Social media accounts
  • Experience in using Google Search Console.
  • Contributing creative ideas and concepts to marketing campaigns.
  • Excellent written and verbal communication skills.
  • Analyzing content performance metrics and making data-driven recommendations for improvement.
  • Strong analytical skills and ability to interpret data to drive actionable insights.
  • Strong understanding of digital marketing channels, Strategies, and best practices.

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