Social Media Marketing Executive

Job Summary:

The Social Media Marketing Executive is responsible for developing and implementing effective social media strategies and campaigns to promote the company’s brand, products, and services. The candidate should have a solid understanding of the latest social media trends and tools, as well as the ability to analyze social media data to track and improve the effectiveness of marketing campaigns.

Responsibilities:

• Creating content, including text posts, videos and images for use on social media. (Mostly provided).
• Develop and execute social media marketing campaigns across various platforms (e.g. Facebook, Twitter, Instagram, LinkedIn, etc.)
• Stay up-to-date with social media trends, tools, and best practices.
• Monitor social media activity, respond to comments and messages and engage with followers.
• Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy.
• Scheduling and managing social media posts using applications.
• Interacting with customers and dealing with customers’ enquiries.
• Developing new strategies and campaign ideas for social media.
• Keeping track of data and analysing the performance of social media posts and campaigns.
• Collaborating with teams across marketing departments to ensure consistent branding.