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The emerging trend of Extended Reality (XR)


We live at a time that has the potential to expand our realities through the fusion of the actual and virtual worlds, which will eventually alter the ways we work, play, and live. The foundations of extended reality (XR) are immersive technologies, augmented reality (AR), and virtual reality (VR). It offers consumers connections and engagement on a high level through captivating and inspiring experiences. Extended Reality, in its broadest sense, refers to all the settings developed for interactivity between humans and machines that merge the actual and virtual worlds produced by wearable technology and computer technology. Since each of the underlying technologies is a requirement for Extended Reality (XR), breakthroughs that result in modifications also result in new XR experiences. Extended reality (XR) technology is a quickly emerging trend in India. Numerous industries, including healthcare, hospitality, education, and retail, are feeling the effects of these technologies, which include augmented reality (AR), virtual reality (VR), and mixed reality (MR). There is little doubt that XR might usher in greater labour safety, improved customer experiences, and advanced learning.

Benefits of Extended Reality (XR)

There are many benefits to extended reality. Specifically: 

  •  It improves and strengthens ties with customers.
  •  It results in the development of engaging digital goods and services with significant revenue possibilities.
  • It improves productivity and performance from an employee standpoint.
  • The individual can remotely attend it extremely effectively and data access is more frictionless.
  •  Extended Reality gives its consumers a more realistic vision of the issue at hand, enhancing their ability to comprehend it.

A note of caution

Given that such immersive technologies make use of sensitive data that may be exploited, it could also make cyberattacks and privacy breaches worse. Policymakers, entrepreneurs, and behavioural experts must create ecosystems that offer a safe infrastructure and potent incentives to promote innovation and wider adoption if they want to see XR develop responsibly in India.